Festival Celebration Associated With Indian Ethnic Wear Shopping

India is a land of festivals. We celebrate numerous festivals throughout the year with great enthusiasm and fervor. These festivals call for celebrations, get-togethers, feasts, and new clothes. Shopping for traditional Indian ethnic wear is an integral part of festival preparations in Indian culture.

Diwali, the festival of lights, is one of the biggest festivals in India. People do extensive shopping for clothes and home decor items during this festival. Women love to buy colorful lehengas, saris, suits, and kurtis for Diwali celebrations. Intricately embroidered and embellished ethnic dresses in bright festive colors like red, green, yellow, orange, royal blue are in high demand during the Diwali shopping season. Men also purchase traditional kurta pajama sets, sherwanis, dhotis etc. for the celebrations. Kids also get new ethnic clothes as part of Diwali gift traditions.

Holi, the festival of colors which signifies the victory of good over evil is another occasion for major ethnic fashion shopping in India. Women shop for lightweight and vibrant colored chaniya cholis, lehengas, kurtis and men buy kurta pajama sets to wear on the day of Holi when people play with colors. The fresh and bright colors used extensively in Holi celebrations inspire a lot of ethnic fashion.

Indian weddings also drive a lot of shopping for Indian ethnic fashion throughout the year. Lavish multi-day wedding celebrations call for different ethnic outfits for the bride, groom, and guests for each wedding ritual. This leads to booming sales for Indian ethnic fashion brands and designers. The bride shops extensively for trendy and opulent bridal lehengas, sarees etc. The groom also buys stylish sherwanis and Indo-western fusion outfits. Relatives gift each other special ethnic outfits to wear in wedding functions as part of traditions.

Regional festivals like Onam, Pongal, Bihu etc. celebrated in different Indian states also boost ethnic fashion shopping. Women buy traditional sarees and dresses worn in their respective culture during these festivals. Festivals also see the launch of special designer ethnic clothing collections inspired by regional crafts, motifs and jewelry styles.

Ethnic Indian fashion also gains popularity during the festive seasons as people living abroad often shop for traditional outfits to wear while celebrating Indian festivals abroad. Online Indian ethnic fashion brands even run special discounts on festival clothing to cater to overseas demand.

The festive spirit, family gatherings, rituals and feast during the celebrations call for everyone to dress up traditionally. Hence festival seasons see a high demand for ethnic fashion. Designers and brands launch special festive clothing collections well in advance of the festival season each year. The growth of online shopping has enabled people to buy the latest ethnic styles from the comfort of their homes before each festival. Hence festival celebrations and ethnic fashion shopping have an intrinsic connection in Indian culture. Even during non-festival occasions, Indian ethnic wear is extremely popular for events like weddings, parties, cultural programs etc. The vibrancy of Indian holidays and traditional celebrations inspires innovative styles in Indian ethnic fashion year after year.