Trends in bridal fashion continually evolve, with newer trends establishing a new standard of tradition. One very new trend that has surfaced is the use of green lehenga. Green was traditionally viewed as an ‘offbeat’ choice for brides; however, it has elevated into a “strong” choice representing elegance and ‘a rich depth of meaning’ within the current wedding industry. More and more couples from small weddings to elaborate weddings are favouring the use of a green lehenga. The modern bride has found the perfect alternative that tells her a unique yet timeless story.
The main reason the green lehenga has become popular is that for the bride, it has strong cultural and emotional meanings. Green is an indicator of new beginnings, abundance, fertility, and balance; all of which represent the essence of marriage! Unlike red, which has dominated as the ‘traditional’ bridal color, green can be refreshing, beautiful, and surrounded by a rich depth of meaning. Today’s brides look for colors that have a story to tell about them and green creates a beautiful representation of growth, balance, and hope for the beginning of a new chapter in their lives.
The second reason for the popularity of green lehengas is the fact that green is so versatile. There are many different shades of green; each shade has its own mood and feel (i.e.; deep emerald and bottle greens = Evening Readiness; soft shades of sage, pistachio, mint, and pastel greens are ideal for Daytime Wedding Ceremonies, Garden Weddings, and Minimalist Bridal Looks). Because of this versatility in color, brides can choose a green lehenga that best fits their skin tone, overall wedding theme, and individual style.
Fashion designers have also contributed significantly to the growth and increase of popularity of green lehenga sets. Most of the current designers’ collections feature combinations of green with richly textured fabrics such as silk, velvet, raw silk and organza and numerous embellishments including elaborate and intricate embroidery, zari work; sequined detailing; and hand embellishments. Combining these elements with colors such as gold, antique silver, ivory and even blush pink accents turn green lehengas into something very regal, modern and elegant. The color green serves as an ideal canvas to showcase the artistry and craftsmanship involved in lehenga design.
Celebrity Culture has played a large part in the growing trend of green lehengas for weddings. Many popular culture brides look to celebrities’ wedding and festive appearances and take inspiration from them – particularly the confidence in which green lehengas have been worn by them. These images from influential figures have lead to the breaking of the myth that bridal attire is solely to be red in color; therefore, allowing brides the opportunity to wear green and other colors, which they feel are the true reflection of their personality.
Green lehenga are highly sought after due to the high demand for their versatility. A green lehenga choli, unlike the traditional bridal red lehenga, can be styled again and worn to various events such as festivals, receptions and/or family weddings, making the style very appealing for today’s brides to be, who want their bridal attire not only to have a significant meaning but also to be durable and sustainable products, unlike what was traditionally viewed as an item of clothing worn only once. A modern-day bride can quickly redesign her green lehenga by selecting different styles of blouses and/or dupattas to create an updated look.
The ability for brides to pair their bridal costume (i.e. lehenga, choli and dupatta) with other traditional forms of bridal jewelry, as well as the new designs and technology, can also greatly influence the desire of brides to select a green lehenga instead of the traditional dark-wine/red bridal lehengas. It is common for gold bridal jewelry to look particularly striking against the color green; the contrast creates a regal appearance. However, for modern brides who desire to wear non-gold jewelry, the use of diamond, polki or kundan-styled jewelry can complement green lehengas equally as beautifully. Additionally, bridal floral jewelry and natural styles of bridal makeup will undoubtedly enhance the earthy/organic beauty of bridal green lehengas.
Green lehengas are taking center stage in regard to bridal wear as they have introduced an entirely new definition of bridal fashion: individuality, symbolism, and elegance rather than strict traditionalism. Brides today desire to be true to themselves, possess self-confidence, and maintain a connection to their culture while adopting contemporary styles. The combination of these desires is what a green lehenga represents.
Bridal fashions will continue evolving. Green lehengas are making a statement in bridal wear; they will not simply be viewed as an option but as a bold statement piece that is beautiful, stylish, and a mixture of modernity with traditional styles. Breaking with tradition has resulted in an entirely new level of bridal beauty, which will produce some of the most memorable experiences.
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